Your Gift Is a Brand Impression. Treat It Like One. Every corporate gift your company sends is doing PR work, whether anyone intended it to or not. A thoughtful gift builds goodwill. A lazy one does the opposite and it does it quietly, without anyone ever telling you directly that the hamper felt like an afterthought. Most companies aren't gifting badly on purpose. They're repeating habits nobody's questioned in years: the same supplier, the same generic item, the same rushed